How Legalization Has Changed Sports Betting Forever ft. Joe Brennan | Presented by Underdog

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Apr 3, 2025

Joe Brennan, co-founder of Prime Sports and a pivotal force in U.S. sports betting legalization, shares his insights. He discusses the journey of sports betting regulation and its transformative effects on the industry. Brennan highlights the challenges faced by operators due to varying state regulations and taxation, while advocating for responsible gaming practices. He also touches on the divide between casual and sharp bettors, emphasizing the need for inclusivity and communication to foster progress in this evolving market.

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ANECDOTE

AOL's Missed Opportunity

Joe Brennan's lifelong involvement in sports led him to explore sports betting at AOL.
Ironically, AOL, then led by Ted Leonsis, initially rejected the idea, despite Leonsis later becoming a major DraftKings investor.

INSIGHT

Industry Evolution

The sports betting industry is now better regulated and problem gamblers have a higher chance of being caught.
Despite this, the industry still faces self-inflicted wounds caused by outdated practices.

INSIGHT

Prime's Model

Prime Sports focuses on selling bets, not bells and whistles, catering to high-volume bettors.
To grow, Prime needs to improve user experience and attract more recreational players.

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