All About Beer One Iconic Beer: Behind the Scenes
In this episode, we’re doing something different. John Holl, the editor of All About Beer and the producer of this show, is going to join Jeff to discuss iconic beers. Now that we've recorded 7 episodes of the show, it's worth taking a step back and considering the concept of a classic or iconic.
We're also going to discuss storytelling and the way a good iconic beer has something to say. With history, agriculture, brewing processes, wars, laws, and even marketing, iconic beers have rich stories. It's the job of the brewery to make a great beer, but we're tasked with finding the reason that beer matters.
You'll get a demonstration of this process midway through the show as John makes the case for an unlikely icon, so listen for that. And looking forward, we're in the process of lining up a slate of future shows, so expect the story of another iconic beer next month.
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This episode is sponsored by:
RahrBSG
This episode of the One Iconic Beer podcast is supported by RahrBSG – trusted supplier to brewers, distillers, and beverage makers across North America. From the barley field to your brewhouse, we’re proud to support the people behind great beer with the ingredients, expertise, and service they depend on. Whether you’re brewing the next great American Double IPA or crafting an award-winning continental lager, RahrbSG provides the industry’s finest quality, selection, and support. Behind every great – or even iconic – pint, there is a partner who knows what it takes to make it happen. RahrBSG is proud to keep the beer flowing with you.
All About Beer
At All About Beer, we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.
Escarpment Labs
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- Host: Jeff Alworth
- Guest: John Holl
- Sponsor: Escarpment Labratories, RahrBSG, All About Beer
- Tags: Michelob Ultra, Orval, History, Sales
- Logo Design: Jeff Quinn
The following music was used for this media project:
Lounge R&B Piano
By Music_for_videos
https://pixabay.com/music/rnb-lounge-rampb-piano-166431/