World Business Report Trump visits flood damaged areas in Texas
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Jul 11, 2025 Dr. Sam Brody, Director of the Institute for Disaster Resilient Texas and a Texas A&M University professor, discusses critical flood management strategies following a devastating Texas flood that claimed 120 lives. He emphasizes the importance of effective communication systems and community preparedness in disaster situations. The conversation also touches on how recent tariff announcements could impact Canadian businesses, and the growing trend of converting office buildings into residential spaces in New York City, spurred by post-pandemic market shifts.
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Complexity of Flood Disaster Avoidance
- Flood disasters in areas like Texas are difficult to altogether avoid due to topography and rainfall timing.
- Investing in better flash flood understanding and local customized warning systems is critical for future resilience.
Trusted Communication Saves Lives
- Effective disaster warning requires trusted communication tailored to each community's needs.
- New siren systems alone aren't enough without building community trust to act on warnings.
Plan Development by Flood Risk
- Adopt spatially targeted development to avoid rebuilding in high flood-risk areas.
- If building in vulnerable areas, structures must be flood-proof through elevation or strengthening.