‘Personalized medicine’ has been touted as a major health opportunity. How likely is the promise to be realised? Tim Caulfield hit the global headlines in February 2011 when he was one of the first to argue that human genome had not delivered in the way that some had claimed it would. His Science paper echoed around in the world and was picked up by major news sources like the NY Times, Al Jazeera and the BJSM Blog http://bit.ly/11Ax6pn.

Professor Caulfield is a terrific health communicator - a champion of ‘knowledge translation’ aka ‘knowledge exchange’ among other things. The concept of turning research into action. In this podcast he gives BJSM listeners insights into how genomic discoveries may or may not influence personal and public health. He even underwent personal genomic screening in the interests of science!

This podcast is relevant to one of BJSM’s most popular papers - ‘What makes champions’ by geneticist Professor Malcolm Collins and physiologist Dr Ross Tucker http://bit.ly/10bIshB. In upcoming weeks we’ll drill deeper into injury risk and genetic predisposition with Professor Malcolm Collins. You can keep an eye on new BJSM podcast releases on our home page (www.bsjm.bmj.com) and via Twitter (@BJSM_BMJ)

Professor Tim Caulfield - Deflating the genomic bubble