The Amy Porterfield Show #55: How to Create a Survey to Find Your Target Market
In the last several weeks, I’ve been getting a product ready for launch. It’s called the Profit Lab…or, if you want the full title,
The Profit Lab: How to Create Marketing Systems In Your Business So That You Can Find Your Target Market, Grow Your Email List and Sell More Products
I launch this product twice a year, and every year, I recreate it so that it stays fresh and valuable, even for people who have gone through it before. I make new videos, I rewrite the worksheets, all that good stuff.
This year, as I’ve been getting this product ready for launch, I wanted to make sure I was truly connecting with my target audience. After you’ve had some success with a product, it’s easy to start coasting on that success, which means you stay the same while your audience continues to grow and change and develop new needs. Not my style. ;-)
To find out more about my target market, I needed to find out:
- Where they are at, in terms of their business goals and growth.
- What they needed from me
- Where they were struggling, not just in their business as a whole but with the versions of the Profit Lab I’d released before.
Knowing all this was going to help me tailor this new version of the Profit Lab into exactly what my target audience desperately needs right now.
So I put together a survey. And the responses knocked my socks off!
The thing is, I knew who my target audience was, but I didn’t really know them the way I thought I did. The survey gave me a chance to understand how they think, what kind of language they use, what keeps them up at night, and why they come to me as opposed to anybody else in the online marketing world.
I learned so much from this experience of surveying my audience that I wanted to share some of those insights with you…how to create a survey that gets you into the minds and hearts of your target audience, so you design, redesign or market your products in direct response to their needs.
The result of this will be that you sell more of your products to them.
And don’t worry if you’re just starting out and your list isn’t that big yet. You can still design a survey that gets you these answers and helps you build your list...and I’ll tell you how.
I've also got a great freebie for you to download this week, which will give you lots more insight on creating a survey, as well as how to use the information it yields. Click here to download it now!
EPISODE FREEBIE Get the Free Guide: "The Product Maximizer: 4 Smart Ways To Sell Products Online"
First Step: Design Your Questions
Second Step: Get People Engaged
Third Step: Getting Your Survey Out There
The Bottom Line
Sending out a survey is kind of like going on a first date. If you spend the whole evening trying to make sure the other person understands you, you’re probably not going to get to see them again. But if you spend the whole time asking them questions about themselves, you’ll come away with a really good understanding of who they are, and whether you have what they need.
When you’re creating this survey, don’t think so hard about what you’re trying to accomplish in your business. Think about getting to know your target market, and the goals of your business will fall into line.