The Opportunity for Lactose-Free Milk to Retake Share from Plant-Based

Can lactose-free milk reclaim market share from plant-based beverages? This engaging panel discussion, captured live at the Real California Milk Excelerator’s Future of Dairy Expo, explores how lactose-free milk can win back the coffee occasion with its functional benefits and versatility. Featuring Veronique Lagrange, Director of the California Dairy Innovation Center; Frank La, Founder of Be Bright Coffee; Meghan O’Leary, Vice President of Innovation & Partnerships at VentureFuel; and Bob Carroll, Vice President of Business Development at the California Milk Advisory Board, the panel dives deep into the potential of lactose-free milk in today’s competitive market.