REWORK

A Product Pivot

55 snips
Dec 4, 2024
Discover how understanding user problems can lead to innovative product features. Learn about a recent pivot in designing HEY's keyboard navigation that resulted in a more effective solution. Hear why executive involvement early on boosts project outcomes and the importance of adaptability in overcoming technical challenges. The discussion highlights the iterative nature of product development and introduces the 'Power Through New' feature, designed to maximize email efficiency and improve user experience.
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ANECDOTE

Initial Keyboard Navigation Idea

  • The initial idea for Hey's new feature was keyboard navigation between emails.
  • Technical inconsistencies and unpredictable behavior led the team to rethink their approach.
INSIGHT

Problem vs. Solution

  • Focusing on the problem, not the solution, is key to good product design.
  • Hitting implementation roadblocks can reveal flaws in the initial design and lead to better solutions.
ANECDOTE

The "Prickly Feeling"

  • Jason Fried, reviewing the initial design, felt a "prickly feeling" about the limitations.
  • This led to a discussion and the "Power Through New" idea emerged, inspired by existing features.
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