Brian Metzler on Trail Running’s Media Evolution

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Trail and ultrarunning have never had more reach and attention. In this episode of The Buzz, host Buzz Burrell sits down with Brian Metzler, founding editor of Trail Runner Magazine, longtime gear tester, and one of the most prolific journalists in the sport. Together, they trace the rise and fall of endurance media, from the golden era of print to the digital Wild West.

Brian reflects on his recent layoff from Outside Run, what makes storytelling in trail running so vital, and how social media has disrupted—and occasionally deepened—our sense of community. Along the way, Buzz and Brian tackle everything from super shoes to calorie myths to doping in ultras, before closing with a rapid-fire round of hot takes and trail weirdness.

Then, journalist and co-host of The Trailhead podcast Zoë Rom joins Buzz for a debrief on the future of running media. Drawing on her own experience as the final editor-in-chief of Trail Runner Magazine, Zoë offers her take on the rise of personality-driven content, the commodification of attention, and why we all have to vote with our attention—and our clicks—if we want to keep real storytelling alive.