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GeekWire

Microsoft, Amazon, AI, the economy, and another bad tech ad

Aug 3, 2024
Microsoft's massive $19 billion investment in AI sparks discussions on its potential and user experiences. Meanwhile, Amazon faces challenges with its earnings, revealing shifting consumer habits. Boeing's new CEO, based in Seattle, hints at strategic changes aimed at quality improvements. The launch of an AI marketing tool, Spok, suggests innovation in the tech landscape. Finally, a critique of Google's disconnected ad showcases the ongoing struggle for tech to resonate with human emotions.
19:36

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Quick takeaways

  • Microsoft's hefty $19 billion investment in AI reflects long-term confidence despite immediate investor skepticism regarding its Azure growth potential.
  • Amazon is adapting to changing consumer behaviors by focusing on cost reduction and operational efficiency to remain competitive in a shifting market.

Deep dives

Microsoft's AI Investments and Investor Expectations

Microsoft has recently made significant investments in AI and cloud infrastructure, spending a record $19 billion in a quarter to build new data centers and enhance existing technology. Despite this massive commitment, investor sentiment has been lukewarm, particularly regarding the growth forecast for Azure, which also saw expectations fall on the lower end. This has raised questions about the tangible benefits of AI investments in the near term, as Microsoft’s executives acknowledged the long-term nature of the returns from these capital expenditures. The momentum in AI is evident, with substantial contributions from products like GitHub Copilot, but the immediate value perception among investors remains cautious and uncertain.

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