Point of Synergistic, Synthesized Solutions with Dax Dasilva, CEO of Lightspeed

Christine Russo, host of What Just Happened, leads a thought-provoking conversation with Dax Dasilva, CEO of Lightspeed, about the evolution of point-of-sale (POS) systems into comprehensive business solutions. Russo sets the stage by emphasizing how a poor checkout experience can undermine an otherwise excellent store experience. She introduces the idea of rebranding POS highlighting its role in empowering associates to enhance customer interactions. Dasilva elaborates on Lightspeed’s evolution into a "light ERP" solution for medium-to-high complexity retailers, integrating inventory management, e-commerce, social channels, and analytics. Russo pitches alternative terms like "point of synergy" and "point of synthesis," which Dasilva thoughtfully considers while underscoring the need for seamless solutions in retail.

Throughout the discussion, Russo probes into Lightspeed’s focus on specific industries like golf, jewelry, bikes, and apparel.

Dasilva speaks of Lightspeed’s ability to address operational challenges for retailers managing large inventories and multiple locations. And how Lightspeed integrates appointment management, service scheduling, and real-time inventory visibility to save retailers significant time.

DaSilva's take on Gen Z shopping behaviors and loyalty programs. provides a fresh perspective by comparing VIP experiences at festivals or airlines, which resonates with with Gen Z's willingness to pay for exclusivity and self-care-driven experiences.