Traditional Financing to Private Lending: Insights from Jay Conner's Experience

***Guest Appearance

Credits to:

https://www.youtube.com/@BlueCollarWealthClub  

"Becoming a Private Lender with Jay Connerl"

https://www.youtube.com/watch?v=x-k2ACFciBk 

 In the world of real estate investing, securing funds efficiently and reliably can be the linchpin to scaling your business. Jay Conner, a seasoned real estate investor and the so-called "Private Money Authority," recently shared his invaluable insights on the Blue Collar Wealth Club podcast with host Jerry Garcia. His journey from banker-dependent investor to private money mogul presents a fascinating story of innovation, resilience, and education.

The Turning Point: A Crisis into Opportunity

Jay's foray into private money was not born out of curiosity but necessity. After six years of relying on traditional bank loans, he faced an unexpected closure of his line of credit in 2009, despite a strong credit history. This abrupt financial crisis pushed him to seek alternative funding methods, leading him to discover private money.

In a conversation with a fellow investor, Jay learned about the world of private lending and self-directed IRAs, where individuals can use their retirement funds to invest in real estate for higher returns. This discovery was pivotal. He realized that the key to raising private money lay in educating potential lenders rather than asking for loans.

Educate First: The Private Money Program

Jay emphasizes the importance of separating the conversation about potential investments from actual funding requests. His approach is based on teaching individuals about the opportunity to become private lenders. He crafted a comprehensive program that includes competitive interest rates, attractive terms, and robust security measures.

By conveying this knowledge through private lender luncheons and one-on-one meetings, Jay effectively secures significant funds without making direct asks. He underscores that desperation has a smell, and by providing information upfront, potential lenders are drawn in by curiosity and interest rather than pressure. This strategy has allowed him to cultivate a network of 47 private lenders, amassing $8.5 million in funds.

Building Trust and Offering Security

For Jay and his private lenders, trust is paramount. He demonstrates his commitment by securing all loans with real estate, providing a 25% equity cushion to safeguard against market fluctuations. Additionally, lenders are named as mortgagees on insurance policies, ensuring their interests are protected.

By acting as the underwriter, Jay guarantees that his deals align with the pre-established terms, eliminating any surprises for lenders. His success in consistently securing private money is rooted in transparency, reliability, and the proactive teaching of financial opportunities.

Empowering Business Owners with Private Lending

Jay extends his insights beyond real estate, suggesting how business owners can leverage private lending. For those seeking to become lenders, he advises knowing the borrower’s experience and securing loans wherever possible. For business owners in need of funds, Jay suggests having a well-planned program to present to potential lenders.

He highlights the advantage of having funds lined up before they are needed, preventing the desperation-driven pitfalls seen in alternative financing options like merchant cash advances. This approach offers business owners a flexible, lower-cost borrowing option, helping them manage cash flow and growth seamlessly.

Beyond Real Estate: A Broader Vision

Jay’s teachings on private money are not confined to real estate. They offer a blueprint for financial empowerment, allow