Intellectual influencers — the new generation of social media stars

Hannah Ferguson, the founder of cheekmedia.co, and Sisonke Msimang, an influential writer and activist, delve into the complexities of being a modern intellectual on social media. They discuss the balance between rigorous scholarship and commercial demands, the evolution of public discourse, and the challenges faced by young women of color in the media. The conversation touches on navigating online harassment, the ethical dilemmas of monetization, and the responsibilities of influencers in addressing social issues while maintaining authenticity.