Mike Bosworth, has been a thought leader within the field of sales for decades. He has designed several sales training programs for a number of fortune 500 companies, and is a seasoned author, speaker, entrepreneur, and sales philosopher. In this conversation, we hit on the power of stories and use case selling, what signals to look for to know whether a prospective buyer is warming up to your offering, how to relax buyer scepticism, the Hollywood story approach, and what it means when you hear a prospective client drop the F-bomb! (hint, it's a good thing).
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