Disrupting the Celebrity Skincare Game ft. John Legend

“It’s outrageous how little we’re considered. In dermatology books, they almost never feature Brown or Black skin tones. That means in a nation where the majority of our kids are Brown or Black, we’re not even preparing for the world as it is right now.” - John Legend

When EGOT-winning artist John Legend was approached to start a skincare company, he knew that accessibility and audience would be key to standing apart from the seemingly infinite lines of other celebrity brands. Which is exactly why Loved01 (pronounced “Loved One”) fills the rapidly growing market demand for those of us with melanin-rich skin, all at an affordable drugstore price point. And with L’Oreal veteran Kia Lowe by his side as the brand’s president, Loved01 is determined to centralize the Brown and Black consumers that are all too often characterized as a “niche market.” Tune in as I sit down with John to discuss his entry point into beauty, his journey from the business world to the music industry, his insights on Succession, and Loved01 president Kia Lowe to discuss her journey to Loved01 as well as the future of the brand. 

Links to Products/Resources Mentioned: Loved01 (Face + Body Wash, Exfoliating Cleanser, Face + Body Moisturizer, Shave Cream, Toning Mist, Face + Body Oil), Biore Blackhead Stips, Tom Ford Black Orchid, Bevel Shaving, Marvis Toothpaste, Dr. Jason Diamond

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