Sky News Daily
And they're off... what has the first day of the election campaign told us?
May 23, 2024
Deputy political editor Sam Coates follows the PM's campaign trail across the UK in 2 days. Chief political correspondent Jon Craig discusses Labour's campaign launch in Kent. Online campaign correspondent Tom Cheshire talks about parties spending big online and its impact on the election.
20:54
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Quick takeaways
- Boris Johnson's energetic campaign tour across the UK showcases determination and presence, aiming to sway voters before the election day.
- Digital campaigning plays a pivotal role in the election process, with parties investing heavily in online advertising to engage with a diverse demographic.
Deep dives
Britishy Sunak's Energetic Campaign Strategy
Britishy Sunak is strategically campaigning across the United Kingdom to demonstrate his energy and commitment, despite being the underdog in the election. His aim is to visit all nations of the UK within the initial 48 hours, showcasing a strong presence and determination to convince voters to support him on July 4th. Despite the bold campaign approach and promises to enhance defense spending and address labor issues, the effectiveness of this strategy in changing public opinion remains uncertain.
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