218: The Making of the Highest Grossing Nutrition Indiegogo Campaign | Connor Young

After Connor Young graduated with a biology degree and started a CrossFit gym in 2011, it was easy to maintain a healthy lifestyle. Nutrition was his passion, and he coached similar-minded people on health for a living.

But then in 2014 when Connor moved to San Francisco and into healthcare entrepreneurship, his intention to eat healthily crashed into the grim reality of the startup lifestyle. Instantly, his free time vanished as he struggled to get his business off the ground.

Connor was living in a hacker house with 50 people. His housemates were starting new tech companies, conducting groundbreaking genetics research, and launching promising sales careers. But because of this, they were busy, and couldn’t prioritize their health.

They resorted to convenient snacks or the best hyped meal replacement drinks, powders, or bars without understanding the types and quality of ingredients, caloric makeup, and overall nutrition they were actually putting into their bodies.

He began taking his friends down the difficult path with nutrition lectures and cooking classes, but it was more than they could initially handle. Connor’s friend Jason just told his “Connor, don’t give me more work to do. Just give me a solution.” That’s when the idea of Ample was born.