Already one million trees have been planted, Padraig Power refurbed Market Managing Lead for Ireland

Refurbished devices such as smartphones are becoming more popular for various reasons. These include buying a smartphone that is as good as new, less CO2 is generated and the money you can save when buying a refurbished smartphone. Ronan talks to Padraig Power, refurbed Market Managing Lead for Ireland about this and more.

Padraig talks about his background, what refurbed does, refurbed long term goal, their average customer age, and their biggest selling smartphone last year. Padraig also talks about what’s important to phone users, and where they plant their trees.

More about refurbed:

Refurbed launched in Ireland in March 2021 and the company has already managed to get a refurbished device into 1% of Irish households. The company’s long-term vision is to get at least one refurbished device into every household in Ireland. Each device undergoes a rigorous 40-step refurbishment process to ensure products are brand new when the customer receives them and refurbed offers a wide range of products from household brands such as Apple, Microsoft, Sony, and Samsung just to name a few.

In addition to generating 70% less CO2 compared to the manufacturing of a new device, for every product sold the company plants a tree to offset carbon emissions created during the refurbishing process. On that point, since launching in Ireland, Irish consumers have managed to help plant 20,000 trees.