5 ways to combat ad fatigue

Jan 26, 2021

Ask episode

Chapters

Transcript

Episode notes

“If your target audience is experiencing ad fatigue, they aren’t going to be responding well to your ads.” @jadesai94 #DTCPOD
“Ad fatigue can cause your conversions to go down and your costs to go up.” @jadesai94 #DTCPOD
“AdEspresso reversed an image and saw a 10% decrease in CPC.” @jadesai94 #DTCPOD
“Make sure that your ad campaigns are not creating an overwhelming experience if a customer is also receiving emails post-purchase.” @jadesai94 #DTCPOD
“If you need to create new content, consider using a service like Trend that allows you to create content for $100 per piece of content.” @jadesai94 #DTCPOD

We Speak About:

[00:25] What is ad fatigue?
[00:50] Effects of ad fatigue
[01:20] Importance of ad frequency
[02:25] Checking ad rotations
[03:25] Refreshing your ad creative
[05:35] Adjusting your targeting
[06:05] When to not hit customers with ads
[06:35] The best way to combat ad fatigue

Seeing CPC rise on your ads? It might be because of ad fatigue

In this episode of the DTC POD, we’re discussing the effects of ad fatigue.

Ad fatigue happens when your target audience has seen your ads one too many times and they stop responding as well to your ad placement.

This can drive up your ad spend and reduce your conversions at the same time.

In order to combat ad fatigue, you need to stay sharp on your ads. That means keeping watch of rising costs and lower conversions.

When ad fatigue starts to happen, you want to start mixing up your ads and frequency to avoid wasting dollars.

Stay tuned as we cover ways to combat ad fatigue, the most effective way to refresh your ads, and offer some tips and tricks to keep your ads fresh.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Facebook ad library: https://www.facebook.com/ads/library/

Trend’s blog post on ad fatigue: https://trend.io/blog/ad-fatigue