SKAN is here to stay: but what happens to mobile measurement a few months or years down the line?

Today’s episode is the recorded version of a webinar that folks at Singular hosted a few weeks ago. The panelists included me, Sherry Lin - Group Manager, Marketing Technology Operations at Lyft, Nick Blake - VP, EMEA at LiftOff, Gadi Eliashiv - CEO & Co-Founder at Singular. Our panel was moderated by John Koetsier - columnist at Forbes.

In today’s episode we look at ramifications of SKAN and some of the ways marketers are managing it - while preparing for future iterations of both SKAN and Google’s Privacy Sandbox. How does Google’s Privacy Sandbox differ from SKAN? How are marketers using incrementality, media mix models and retargeting? How do they expect this to change in the near future, and distant future? 

We look into the crystal ball and talk about ways to be prepared for the future of UA and measurement. 

KEY HIGHLIGHTS
🎬 Preparing for Google’s Privacy Sandbox

🤾 How does the Privacy Sandbox differ from the SKAD network?

🧩 The biggest challenge in preparing and adapting to the Privacy Sandbox

🏵 Is fingerprinting here to stay?

🚧 Why has conversion model management been difficult?

🏖 Have targeting or creative strategies changed post ATT?

🌅 What are data clean rooms?

🎁 How has incrementality worked for the industry?

🧮 Are marketers leveraging Media Mix Modeling?

🔍 Role of an MMP in future

🔈 Retargeting solutions that can be helpful

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/future-of-ua-webinar-skan-privacy-sandbox/

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Note:
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