The Filter Koffee Podcast Amarjit Singh Batra on why listening is everything
Mar 14, 2022
01:02:30
"You shouldn't just talk about Plan A's or Plan B's, because whatever you think of doing, most of the time it doesn't go as planned."
In this episode, Karthik speaks to Amarjit Batra - MD of Spotify India about the dream run the platform has had in India so far. They speak about how Spotify's growth in India is very dissimilar and very localized compared to other global platforms. A strategy that has made it not only a market leader but also a cultural icon in India today. Amarjit speaks about how the brand achieved this by adapting itself to the unique creator economy in India and also to the unique way in which the Indian music industry is structured. Amarjit also shares with Karthik his vision for Spotify's organizational structure and how he brought it to life and why they always tell a new employee 'welcome to the band!'
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You can follow Amrajit on:
LinkedIn - https://www.linkedin.com/in/amarjitbatra/
Twitter - https://twitter.com/AmarBatra
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