216. Gail Collins (NY Times columnist) – The brief social media life of Glam-ma

In 1972, the year I was born, there was apparently a famous TV ad for Geritol. My guest today describes it thus:

“…a husband spoke to the camera while his wife draped herself over his shoulder, smiling like something between a model and the brainwashed resident of a creepy commune…”My wife’s incredible. She took care of the baby all day, cooked a great dinner and even went to a school meeting—and look at her!”

Her potion of eternal youth, of course, is Geritol. It’s got all the vitamins and iron she needs. This perfect woman grins silently at the camera as her husband concludes: “My wife: I think I’ll keep her.” 

Though what constitutes “getting old” for women in America has been a moving target throughout US history, it has rarely been a picnic. But our history’s also full of women who have raised hell and pushed back in a hundred different ways against the cultural and literal corsets America keeps trying to stuff them into. 

My guest today is New York Times columnist and celebrated author Gail Collins. Her new book is No Stopping Us Now: the Adventures of Older Women in American History. It’s a bumpy, often exhilarating ride through the lives of older women in America from colonial times up to the present day. And Gail’s good company as our wise, wisecracking stagecoach driver. We’re headed West, and there’s hope on the horizon.

Conversation starter clips in this episode: 

Liz Plank on masculinity, from episode 214

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