Side Hustle School Ep. 3293 - Q&A: “How can an author succeed these days?”
Jan 6, 2026
In this episode, Summer, a first-time novelist from Phoenix, seeks guidance on succeeding as an author in today's market. Chris shares insights on various publishing paths, including self-publishing and audiobooks. He emphasizes the importance of nurturing an audience over merely having a platform. The discussion includes strategies on using e-books and Kindle Unlimited to build a reader base and gain traction for future books. Ultimately, Chris advises that continuous writing and engagement with readers are key to long-term success.
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Many Paths To Publishing Success
- The publishing landscape offers many more pathways than elite sports, so success isn't limited to a tiny pool of winners.
- Authors can reach readers via audio, ebooks, print, traditional and self-publishing methods that expand possibilities.
Ship In Audio And Ebook Formats
- Prioritize audio and ebook formats because audio is the fastest-growing category and ebooks are easy to distribute.
- Produce an audiobook and an ebook to meet where readers already consume content.
Amplify Through Reader Communities
- Leverage discovery platforms and communities like BookBub, Goodreads, Instagram (Instabooks), and TikTok (BookTok) for amplification.
- Use discount promo services and social communities to reach readers who might connect with your book.