420: ‘The Best Hatched Plan’, With Glenn Fleishman
Apr 20, 2025
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Glenn Fleishman, a noted author and publisher, joins the conversation to dissect the implications of Trump's tariffs on international commerce. He also introduces the latest edition of his book, 'Six Centuries of Type & Printing,' detailing the fascinating journey of book publishing. The chat flows through the historical impact of printing technologies, their evolution, and the role of crowdfunding in empowering creators. Humor and insights are woven throughout, making for an engaging exploration of creativity amidst modern logistics challenges.
The podcast discusses the challenges of timely commentary on political events, particularly during the fast-paced Trump administration.
Glenn Fleishman shares insights on how tariffs profoundly affect international trade and daily business operations.
The conversation highlights logistical hurdles in scheduling recordings due to significant time zone differences affecting global collaboration.
Tariff changes create uncertainty in shipping logistics, necessitating businesses to adapt swiftly to evolving trade policies.
The episode explores the historical significance of typography and printing, emphasizing its role in societal change and communication.
Deep dives
Reflection on Podcast Scheduling Amid Political Chaos
The discussion reflects on the irregular podcast scheduling during a politically tumultuous era, particularly during the Trump administration. There’s a recognition that the timing of recording episodes could lead to the content becoming outdated quickly due to rapid political changes, such as sudden tariff announcements. The host recalls how a potential recording could have coincided with major news events, highlighting the challenge of staying relevant in a fast-paced news cycle. This situation illustrates the tension between the desire for timely commentary and the constraints of a bi-monthly recording schedule.
The Impact of Tariffs on International Business
The episode delves into the complexities of tariffs and their effects on international trade, particularly for industries reliant on global supply chains. The host shares anecdotes about grappling with tariff exemptions and how these regulations have transformed the way businesses operate, including considering shipping materials internationally. One example is the contemplation of importing paper for printing from Germany due to tariff implications, illustrating the far-reaching impacts of policy changes on everyday business decisions. The ongoing tariff debates underscore the need for businesses to remain adaptable and informed.
Navigating Time Zones and International Collaboration
A fascinating insight into the logistical hurdles faced in international collaboration is discussed, particularly regarding time zone differences. The host points out the challenge of scheduling recordings with co-hosts around the world, managing an estimated 12-hour time difference. This practical aspect highlights the commitment and adaptability required in maintaining a consistent podcasting schedule, especially when collaborating with individuals in different hemispheres. Such time challenges become emblematic of the broader issues in global communication and teamwork.
The Role of Shipping and Freight in Business Strategy
The conversation touches on the unexpected complexities that arise from shipping logistics, especially in the context of tariff changes. The phenomenon of goods waiting at sea due to shifting tariff policies creates an environment of uncertainty and confusion for businesses and importers. The host discusses how this has caused businesses to reevaluate shipping methods and urgency, often leading to a race against time to secure favorable terms. This ongoing logistical challenge reveals the interconnectedness of global trade and the implications of policy on everyday business operations.
The Interconnectedness of Global Economies
The episode highlights how deeply interconnected modern economies have become, particularly when discussing how manufacturing processes can span multiple countries. The host mentions the complications that arise when trying to source components from various locations, which can create bottlenecks. For instance, tariffs and trade policies from one country can have repercussions for manufacturers several countries away, illustrating the fragility of these global networks. This exploration of economic interdependence paints a picture of an intricate web where changes in one area quickly ripple outwards.
Evolving Strategies in Text Production
The host recounts experiences in the publishing industry, detailing a shift from traditional typesetting methods to more modern techniques. The discussion includes anecdotes about how typesetting has evolved, particularly how digital technologies are influencing the production process. There is mention of the traditional ways typesetters would work, including their interactions with lead type and the physical nuances of that job. This reflection on the past serves as a reminder of how technology has transformed publishing, simplifying processes while raising new issues.
Exploring the Art of Typography
The significance of typography in communication and design is emphasized, touching on historical context and modern applications. The host shares personal experiences and anecdotes related to typographic preferences, pointing to how different fonts evoke distinct feelings or responses. Notable typefaces, like Helvetica and Futura, are recognized for their impact on branding and communication, reinforcing the idea that typography extends beyond mere text. The conversations foster appreciation for the craft of typography, revealing its powerful role in visual storytelling.
The Legacy of Print in Historical Context
A discussion on the historical significance of printing in shaping societies emerges, as the episode relates printing technology to cultural and economic development. The host mentions figures like Ben Franklin and their roles in advancing print practices and literacy, suggesting that the act of publishing has historical weight. Anecdotes serve to illustrate not only the technological advancements in printing but also the societal changes they spurred, such as increased access to information. This legacy reveals how print has been foundational to modern enlightenment and democratization of knowledge.
The Connection Between Technology and Craftsmanship
The conversation weaves through the interplay of technology and craftsmanship in printing, noting how modern advancements are reshaping traditional methods. The host speaks to the balance required between keeping artisanal techniques alive and adopting new technologies to increase efficiency. There is also a recognition of the artistry involved in type design, emphasizing that while technology can enhance production, the human element is still crucial to the craft. This ongoing evolution reflects a unique blend of old and new that defines the current landscape of printing.
Special guest Glenn Fleishman returns to the show for episode 420 on 4/20, but everyone’s sober, I swear. Topics include Trump’s dumb tariffs and Glenn’s smart new edition of his book Six Centuries of Type & Printing.
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