Jeff Seibert is co-founder of Digits, a beautifully designed accounting and reporting platform that essentially sits on top of Intuit’s QuickBooks. It then uses that data, plus API-based integrations on incoming and outgoing money in its business, to create a massive information database. Digits then begins to organize and read that data to create more intelligence around it, such as providing automatic answers to the kinds of “how” or “why” questions that an accountant or other finance pro might have around a basic financial report, the kinds of answers that previously would have only been possible through human queries, and being able to read and understand the stories behind paper trails and siloed sources of data. Digits Reports will sit alongside and is based around a search feature that Digits launched last year to help users find transactions that tap into a similar idea: answers are not found just through keywords but in results. Digits has raised $97.5 million from SoftBank’s Vision Fund, U.K. investor Harry Stebbings’ 20VC Growth, GV, and Benchmark.

Where to find Jeff Seibert:

• Website: Digits - Accounting, 
• LinkedIn (13) Jeff Seibert | LinkedIn

Where to find Hadi Radwan:

• Newsletter: Principles Friday | Hadi Radwan | Substack
• LinkedIn: Hadi Radwan | LinkedIn

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