Tame the Mobile Beast Connecting Musicians Across the Globe with Vampr, Featuring Head of Insights Jessy Trengove
On this episode of Masters of MAX, join Tom Butta as he sits down with Jessy Trengove, Head of Insights for Vampr. Better known as the “LinkedIn for musicians,” Vampr is an fully mobile app focused on enabling both professional and amateur song makers to connect, collaborate, and create together. Since its inception back in 2015, the app has brokered over 7M connections worldwide, earning a spot on Fast Company’s list of Most Prestigious Companies in 2022.
Having joined Vampr back in 2020, Jessy was originally brought on to focus primarily on data analysis and marketing automations and has since grown to a more product-led role. In her conversation with Tom, Jessy outlines key strategies Vampr utilizes in engaging with customers, what new initiatives are on the horizon as they continue to build, and what makes their subscription model set up for success.
Stick around to find out what mobile trends Jessy finds the most compelling and what app she absolutely couldn’t live without.
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Guest Bio
Jessy is an Australian who calls Spain her second home after living there for over 5 years. She got started in music tech from the tender age of 5, printing out pages of song lyrics from the internet and collating them into folders to distribute to her friends at school.
As Head of Insights with Vampr, Jessy’s mission is to ensure that their feedback loop is working correctly as they’re constantly learning with every change they make in the app. This involves deciding how to measure the performance of new features and analysis work to extract valuable insights that they can feed into new ideas to keep improving the app.
One of Jessy’s first roles was Customer Experience / Operations at Spotahome, an online home rental platform. From there she worked her way up to become Head of Account Management Customer Success Management, where she built the department from zero and scaled the team to 12 Key Account Managers and Customer Success Managers across 5 different markets. Jessy went on to become the Growth & Product Manager of drehub, one of Spotahome’s new products.
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Guest Quote
“Everyone's trying to get to that holy grail of recurring revenue, but it's not easy. You really have to commit to delivering value on an ongoing basis, and that sounds obvious, but I think some people probably shoehorn a subscription model in sometimes where it doesn't naturally fit. If your product doesn't lend itself to that model, then you should rethink it.” - Jessy Trengove
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Time Stamps
*(01:15) Jessy's Background
*(02:28) What is Vampr?
*(08:04) Engaging Users
*(11:58) Expanding Services
*(15:06) Leveraging Modern Communication
*(17:34) How to Build a Great Subscription
*(23:09) Rapid Fire Questions
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Links