Underconsumpton Core! Rule of Five's Tiffanie Darke on What to Wear and Why

#underconsumptioncore is a thing! For this episode, we’re in London visiting British journalist Tiffanie Darke to talk about her viral wardrobe challenge, The Rule of Five. She’s also got a new book coming out in the US. What to Wear and Why, Your Guilt-Free Guide to Sustainable Fashion promises to get you "rethinking what clothes we buy, wear, and toss out, knowing that we can have a positive environmental impact while still looking good and dressing well”.

It was during the pandemic, when Tiffanie was working at Harrod's, as the editor of that famed luxury department store's magazine, when she had a revelation. Mindless shopping felt meaningless.

Then she read a shocking report by the Hot or Cool Institute - Unfit, Unfashionable, Unfair revealed that if we're serious about climate action, those of us in the global north/rich countries are going to have to have to drastically reduce our consumption. Of everything! So how much new fashion is sustainable if we want to keep global warming under 1.5 degrees? Buying just five new garments a year. Yikes!

This is the story of how one woman set out to do that, and catalysed a movement along the way. Also up for discussion, who’s to blame for the mess we find ourselves in? Could it be Gen X, those formerly hedonistic Cool Britannia types? After all, they were the first fast fashion fans…

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