59. Kristen Berman: Change Your Environment, Change Your Life

“We can learn so much about our flaws, our rationalities, our biases, but overcoming them in real time is not possible.”

The personal development industry hinges on the need for us to “change our mindset” so we can create permanent change in our lives.

It’s good advice.

After all, the way we think and the things we believe fuel our decisions and our behaviors.

But change is hard.

If you’ve ever tried to start a business, lose weight, save money (or do anything that’s outside your normal, everyday life), you’ll know how difficult it can be. Everything from resistance, to laziness, to a lack of motivation seem to hold us back.

If only there was an easier way. If only we could ‘hack’ our way to the desirable behaviors that take us closer to our goals...

Turns out there is.

And in this week’s guest, Kristen Berman, shows us how.

Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.

“If you’re feeling motivated to learn a new skill, go online and hire a tutor. Lock yourself into that increased motivation because in an hour, two hours or four hours, you may not have that motivation.”

This week’s episode is another doozy :)

Whether you’re looking to do something outside your comfort zone or you’re committed to achieving a challenging goal, you NEED to listen in.

And yes, I do say NEED.

We’re not here to settle for less that the things we want.

Instead, we’re here to walk the extraordinary path through life. We’re here to have our cake and eat it too. And thanks to Kristen’s knowledge and strategies, you’ll discover how you really can have it all.

Because as soon as you learn to hack your behaviors and turn on the ones you need at will, you can do anything.

So listen in now. You’ll learn about motivation, how to spark it, and how to use it.

You’ll discover the real reasons we do what we do (hint! It’s not what you think)!

And most importantly, you’ll discover how to leverage your most powerful weapon in your ‘getting it done’ arsenal. But you’ll have to listen in to discover what it is!

“I prefer the word 'curiosity' to 'passion.' Passion proclaims that it’s permanent and has a lot of weight versus curiosity, which is an open door that we can go through.”

How to contact

• Follow Kristen on Twitter at https://twitter.com/bermster
• Learn more about the behavioral economics work that Kristen does at https://irrationallabs.org/

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Host: Raj Jana

Guest: Kirsten Berman

Resources:

Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior

Irrational Labs

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