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Teagas is a company intelligence platform that streamlines the investment research process and offers qualitative insights and public financial data. It is positioned to become the gold standard platform for investing research. The platform provides a comprehensive overview of any public or private company, offering a 360-degree insight. Teagas also offers customized expert calls and access to critical public financial data.
In the podcast episode, Rebecca Lynn emphasizes the importance of marketing in building successful companies. She shares her experiences and lessons learned from her time at Procter & Gamble, highlighting the significance of understanding consumer preferences and the power of effective marketing. Lynn also emphasizes the need for clear positioning and a strong marketing message to attract and retain customers.
Rebecca Lynn discusses the importance of quantitative analysis in understanding consumer behavior and making data-driven decisions. Drawing from her experience at Procter & Gamble, she highlights the need for rigorous statistical analysis and experiments to gain insights into consumer preferences. Lynn emphasizes the humility to listen to consumers and avoid making assumptions about their behavior, showcasing the value of quantitative testing and analysis in effective marketing strategies.
Positioning plays a critical role in connecting with the right audience. Rebecca Lynn discusses the importance of identifying a target market and crafting a clear positioning strategy tailored to that market. She highlights the need to focus on the highest tier product or benefit and use that as the umbrella concept, providing a compelling value proposition. By understanding the needs and preferences of the target audience, companies can create effective marketing messages and resonate with their customers.
Rebecca Lynn emphasizes the significance of customer success and managing the customer lifecycle. She highlights that the handoff from sales to customer implementation is a critical point that often breaks down. She stresses the importance of aligning incentives between sales and customer success teams and ensuring a smooth transition from sales to implementation. Lynn also discusses the importance of saying no to customers who may not be the right fit and the value of focusing on acquiring and retaining the right customer base throughout the customer value lifecycle.
My guest this week is Rebecca Lynn. Rebecca co-founded early-stage investor Canvas Ventures in 2013 and is regularly featured as one of the best VCs in the market. She has deep positioning and go-to-market experience, which she honed during her time at Procter & Gamble, and that's the focus of our discussion. We cover the details of great marketing, why you should say no to customers, and how she has built Canvas. Please enjoy my discussion with Rebecca Lynn.
For the full show notes, transcript, and links to mentioned content, check out the episode page here.
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This episode is brought to you by Tegus. Tegus streamlines the investment research process so you can get up to speed and find answers to critical questions on companies faster and more efficiently. The Tegus platform surfaces the hard-to-get qualitative insights, gives instant access to critical public financial data through BamSEC, and helps you set up customized expert calls. It’s all done on a single, modern Saas platform that offers 360-degree insight into any public or private company. I’ve been so impressed by the platform that my firm, Positive Sum, recently made an investment in Tegus. We did so because we feel that Tegus will be the gold standard platform for investing research for decades to come. As a listener, you can take Tegus for a free test drive by visiting tegus.co/patrick.
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Today's episode is brought to you by Brex. Brex is the integrated financial platform trusted by the world's most innovative entrepreneurs and fastest-growing companies. With Brex, you can move money fast for instant impact with high-limit corporate cards, payments, venture debt, and spend management software all in one place. Ready to accelerate your business? Learn more at brex.com/best.
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Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.
Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.
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Follow us on Twitter: @patrick_oshag | @JoinColossus
Show Notes
[00:02:37] - [First question] - What she’d do a great job teaching if she could teach a singular 401 level course
[00:05:20] - Defining what the umbrella concept is
[00:06:10] - What about her career at P&G applies most to the kinds of companies she spends her time with now
[00:12:06] - What types of questions she asks to help someone building a product understand their marketing angle
[00:15:34] - The top three things people do wrong when running a survey in tactics or strategy
[00:19:33] - Categories of questions where surveys are always helpful and effective
[00:21:06] - What the Go-To-Market Council is and what it does
[00:28:21] - The ways that most funnels are commonly broken
[00:31:17] - Defining great positioning and what it accomplishes
[00:33:36] - How her knowledge and ideas most impacted the way she built Canvas
[00:35:04] - Lessons learned about the world of digital health and the quantified self
[00:39:15] - The base level attributes that most indicate investment potential when she’s investing in a company
[00:42:32] - The shifts in the world that most have her attention today
[00:46:10] - What has her worried systemically about venture investing
[00:49:37] - The kindest thing anyone has ever done for her
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