Matt Jones is a creative strategist and entrepreneur who co-founded Four Pillars Gin in 2013, transforming it into a multi-award-winning global brand.

We had a fascinating conversation about his early career in politics and brand strategy before venturing into the gin business, how he made Four Pillars stand out in a fiercely competitive market, the essence of building a great brand, how they got it so right at Four Pillars, his new book, and what’s next on the horizon. Don’t miss this one if you’re looking to leverage your brand to its fullest potential.

Purchase Matt's new book Lessons from Gin: Business the Four Pillars Way here: https://www.amazon.com.au/Lessons-Gin-Business-Four-Pillars/dp/1394268378

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#473 Matt Jones: The Four Pillars behind a multi-million dollar gin business