
The Daily Brief Just (can’t) do it?
Jan 19, 2026
The discussion dives into Nike's dramatic stock decline and the fallout from its direct-to-consumer strategy, impacting longstanding retailer relationships. There's an exploration of how the sneaker boom might be peaking, with niche brands like On and Hoka seizing the opportunity. Shifting gears, the podcast reveals India's alarming drug quality issues, spotlighting regulatory challenges and chronic inspector shortages. It highlights the systemic failures behind contaminated medicines, emphasizing the urgent need for reform in oversight practices.
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How Michael Jordan Built Nike's Myth
- Akshara recalls Nike's rise by partnering with Michael Jordan and building the brand beyond shoes.
- Nike's early risk on Jordan turned into a cultural movement that defined 'Just Do It.'
Direct-To-Consumer Misstep Hurt Nike
- Nike's stock collapsed after a multi-quarter sales decline and a disastrous 2024.
- The company overreached by shifting from retail partners to direct sales and lost momentum.
Leadership Shift Triggered Retail Rift
- John Donahoe was hired for his digital and efficiency expertise to build Nike's online channel.
- He cut retailers' access to Nike products, eroding long-term partner relationships and shelf presence.
