Made in China #154 - When did China start teaching the world retail? Zino Helmlinger, CBRE - Executive Director, Head of Retail China
If you live in Shanghai, you see it every day. Some shopping centers are overcrowded, while others are almost empty. China's retail landscape is changing rapidly, but what does this mean for brands and investors?
Welcome, you've come to the right place. Today we're talking to none other than Zino Helmlinger, Executive Director and Head of Retail China at CBRE. With more than 20 years of experience in the market, he explains why now could be the perfect time to invest in China's retail sector. He talks about the most common mistakes that international brands make and what they can learn from Chinese retailers. We also discuss how offline and online retail work together in China and why some shopping centers are coming to life while others are disappearing.
Zino also talks about his personal journey, how he came to China in the first place and where he would like to live in Shanghai. You don't want to miss this interview!
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