Founder10x - Cybersecurity Engineer Turned Fashion-Tech Founder - Harish Chandramowli, Co-founder, Flaire

Harish Chandramowli, Co-Founder of Flaire, he transitioned from Lead Engineer at MongoDB to building fashion ERP software despite having zero industry background.

We dive into his journey from cybersecurity engineer to fashion-tech founder, the bold decisions that shaped his company's growth, and his contrarian views on the future of enterprise software in the AI era.

⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com

Flaire - https://www.flairesoftware.com/

Harish Chandramowli - https://www.linkedin.com/in/scharish

🎙️ Hosted by Prashant Choubey

Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab

Timestamps:

(00:00) Introduction

(02:11) Validating the Flaire idea without a fashion background

(04:53) Operating in stealth mode with design partners

(06:00) Challenges in getting demos and converting customers

(08:14) Using AI to solve real workflow problem

(10:11) Learning curve of transitioning from tech to sales

(11:25) Approach to product-market fit and go-to-market strategy

(13:08) Building a product that adapts to macro changes in fashion workflows

(16:15) Dealing with the urge to radically pivot

(17:22) Unique metrics for fashion ERP

(18:18) Approach to fundraising as a technical founder

(19:26) Building defensibility and moats in the age of AI

(21:38) Most vulnerable moment building the startup

(22:22) Pivotal decision that changed Flaire's growth trajectory

(25:17) Transition from employee to founder and impact on lifestyle

(27:01) Contrarian view on the future of fashion tech and ERP

(29:04) Strategic decision to complement Shopify

(31:16) Biggest learning as a founder

(33:34) Closing remarks and where to follow Harish's journey

For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com

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