A year ago today, MoviePass introduced a radical new business model: Go see a movie a day, every day, for just $10 per month. At the time, it seemed too good to be true. As it turns out, it was. The company has since burned through cash at an unsustainable rate, aggravating customers with limited screenings, punishing anti-fraud measures, and general uncertainty about the future. Today, in a bid to stay afloat, MoviePass officially abandoned its unlimited buffet.
