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Product Mastery Now for Product Managers, Leaders, and Innovators
504: Market Research for Product Innovation – with Chip Chomyn
Sep 2, 2024
46:15
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods. He covers the “double diamond” approach, how to talk […]
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode