Lay of The Land #234: Brad DeHays (Connect Housing Blocks) — Building the Future of Housing, Construction, and Modular’s Potential
Brad DeHays — Founder and CEO of Connect Real Estate and Connect Housing Blocks.
Brad’s journey spans from buying small distressed properties while still in college to leading one of the most ambitious housing manufacturing platforms in the country. Through Connect Real Estate, Brad has revitalized some of Ohio’s most overlooked landmarks — transforming abandoned power plants, trolley barns, and historic buildings into vibrant new community anchors.
That same entrepreneurial vision inspired him to launch Connect Housing Blocks (CHB), a 630,000-square-foot modular housing facility anchored in Ohio, now one of the largest modular housing factories in the world. Using state-of-the-art equipment and prefabrication methods, CHB produces high-quality apartments from start to finish, eliminating nearly all measuring, cutting, and heavy lifting—the result: faster, more consistent, and more affordable housing production at scale.
In our conversation, which took place on site at CHB, Brad shares how he’s navigated multiple chapters of starting and scaling Connect, the founding insight that drove him to take on industrial-scale modular housing, how he engages communities and leverages public–private partnerships, his unique approach to talent and culture, and his vision for solving the housing crisis by massively scaling up production capability.
00:00:00 - The Birth of an Innovative Solution
00:04:50 - Understanding the Housing Crisis
00:09:56 - Reinventing Construction Processes
00:15:59 - Scaling Modular Housing Production
00:21:55 - Transforming the Construction Timeline
00:32:46 - Vision for the Future of Housing
00:36:43 - Scaling Modular Construction: A Game Changer
00:42:34 - The Future of Modular Housing: Opportunities and Challenges
00:47:17 - Design and Aesthetics in Modular Construction
00:52:56 - Labor Challenges in the Construction Industry
00:56:16 - Cultural Dynamics and Employee Empowerment
01:01:05 - Looking Ahead: Growth and Future Prospects
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LINKS:
https://connecthousingblocks.com/
https://www.linkedin.com/in/braddehays/
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Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.
Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.
Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.
Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.
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