

Sustainable Shopping through Advocate Apparel
May 2, 2023
51:05
Join host Kurt Elster and his guest, Dr. Patrick Rynne, for an episode of The Unofficial Shopify Podcast. Dr. Rynne is the founder of Waterlust—a brand that creates “advocate apparel” like UV-protective leggings and rash guards. Plus, their collaboration with SpongeBob SquarePants celebrates Paramount's sustainability efforts while honoring Stephen Hillenberg’s legacy as a marine science educator. Hear what Dr. Rynne has to say about sustainable fashion, incremental improvement approaches, product traceability and carbon neutrality. Find out why transparency and customer education are so important to Waterlust—and how they use Shopify to empower their mission. Tune into this inspiring episode now.
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