
Tech Nest: The Proptech Podcast
Bringing Trust to Real Estate Transactions with Pat Kinsel, Founder and CEO of Proof
Apr 2, 2024
Pat Kinsel, Founder and CEO of Proof, discusses rebranding from Notarize, fraud risks in real estate transactions, AI's impact, and the importance of security. He highlights identity verification and the challenges in ensuring trust. The conversation also touches on systemic bias fears and task automation challenges in the industry. Listen to learn how Proof is revolutionizing digital transactions for real estate.
46:08
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Quick takeaways
- Proof rebranded to focus on trust and security beyond notarization.
- Proof addresses fraud risks in real estate transactions using biometrics and secure procedures.
Deep dives
Proof rebranding from Notarize to Prove
Proof, formerly known as Notarize, made a significant rebranding move to position itself as more than just an online notary service. The rebrand involved maintaining the consumer brand as Notarize for online notary services while introducing Proof as the business product. This strategic shift aimed to reflect the company's broader focus on providing trust and security beyond notarization, offering identity verification, secure records, and meeting compliance obligations for critical transactions.
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