Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.

In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.

Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.

Learn more about Ann:
Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.

She is the world’s first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.

Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don’t hold that against her.

Ann's Links:

Instagram: https://www.instagram.com/annhandley/

Website: https://annhandley.com/

Connect with Veronica on Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

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How Ann Handley Became the First Ever Chief Content Officer