#49 — Ben Witte — Recess Is Now In Session

"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

Today's episode is with Ben Witte. He's the founder and CEO of Recess. You might not have heard of Ben or Recess but it is perhaps the fastest-growing beverage in the country over the last year.

You can go to www.takearecess.com to check out their product which is amazingly well done from the brand to the taste of the drinks.

I often have a weird quirky drink that I share with a guest on each episode and Recess was one of the first. I remember Justin Kan loved it so much that he asked for some afterward.

It is a CBD drink, that is for me, instead of having a beer at night or Saturday afternoon or day drinking, just have a Recess.

I really love the taste more than anything else and second to that is the brand, and the kind of universe that Ben has designed around the drink. If you go check out their site or their Instagram, you'll see what I mean. It's really unique.

I think what's most interesting about the conversation is that Ben is about a year into the journey. This isn't a conversation of someone that's 10 years on the other side of multiple exits. He's right in the middle of it and shares openly what it's like. It's a different type of below the line perspective, from a creators vantage point that is currently in it all.

You can email James questions directly at askbelowtheline@gmail.com or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC