Japan Scalers | Episode 1: Scaling One Coin English with Tyson Batino
Mar 16, 2024
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In this podcast, Tyson shares how he scaled One Coin English from scratch with unbeatable pricing and strategic locations. He discusses overcoming trust hurdles, teacher recruitment, and promotional challenges. Tyson emphasizes team resilience, timing advantages, and transitioning from founder to business leader for growth.
One Coin English differentiated itself by offering affordable and frequent English lessons for Japanese adults.
Scaling journey involved proving business model viability, leveraging market timing advantages, and building a resilient team.
Deep dives
Introduction of the Scalers Series
The podcast episode introduces a new series called the Scalers Series, focusing on guests who have surpassed 100 million in revenue annually. The host, acting as the guest, starts the episode by sharing the story of scaling One Coin English, a company he co-founded. This new series aims to provide insights on scaling businesses in Japan, with episodes planned for both the Scalers Series and general how-to guides related to Japan.
Target Market and Unique Selling Point
One Coin English targets Japanese adults between 20 and 50 years old interested in learning English. They differentiate themselves by offering low-cost but high-quality English lessons, enabling students to afford multiple lessons a week rather than just once. The company's unique selling point lies in making English lessons more affordable and frequent, aiming to significantly improve students' speaking skills.
Competitive Advantage and Communication Challenges
One Coin English's competitive advantage includes unbeatable prices, prime locations, quality lessons, and a customer-friendly system. The company faced challenges in communicating its trustworthy image due to suspicions surrounding the low pricing model. Overcoming initial distrust required maintaining clean marketing, showcasing quality operations, and dispelling doubts through consistent service delivery.
Stages of Scaling and Utilizing Advantages
The company's scaling journey involved stages focused on proving the business model's viability, leveraging external factors like Japan's sales tax increase, and building a solid team with diverse skills. Advantages included capitalizing on market timing, a strong team with complementary skills, and utilizing networks to secure beneficial partnerships. Overcoming challenges included innovating teaching methods, managing growing teams, and learning from competitors to improve and expand effectively.
This is a very special episode of the Scaling Japan Podcast. It will be our first of many episodes on Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episode, so make sure to follow us on social media and stay up to date with the podcast.
In this first episode, Tyson himself will share his story as the co-founder of One Coin English, an English language school. With over 8000 students and a team of 200+ employees, Tyson shares how he scaled the company from scratch, leveraging unbeatable pricing and strategic locations. Overcoming initial trust hurdles, he overcame challenges like teacher recruitment and promotional overflow. Tyson walks us through the stages of growth, from proving the business model to expanding to multiple schools. He emphasizes the importance of building a resilient team, seizing timing advantages, and transitioning from founder to business leader.
Show Notes :
0:00: Introduction 1:12: What company do you scale? 2:35: What was your company’s competitive advantage? 2:57: Problems faced during this scaling process 4:42: Stage 1: What were the stages of One Coin English? 5:17: Advantages and how you utilized them 8:39: Challenges faced at this stage 10:24: Unique insights 12:50: How did you adapt your personality at this stage? 16:05: Stage 2 of Once Coin English: can we actually scale this business model or not? 17:09: Advantages and how you utilized them in stage 2? 20:10: Challenges faced at this stage 21:35 Unique insights 22:44: How did you adapt your personality at this stage? 26:33: Stage 3: Becoming a professional company.& advantages at this stage 30:30: Challenges faced at this stage 36:07: Unique insights
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Scaling Your Company : 1 on 1 advisory on sales, marketing, management
Scaling Your Sales : Courses to increase your sales in Japan.
Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
Launch Lab : Japan Incorporation Services
Discover how Launch Lab can simplify your journey and fuel your growth in Japan : https://launch-lab.jp/