Episode 38: Sean D'Souza on Why Clients Buy (Part I)

Today is the first episode of  a two-part edition with Sean D’Souza.  Sean’s book, The Brain Audit, had a big impact on me as well as countless others.  The Brain Audit is designed to give somebody the tools to understand what goes on in the brain of a customer and how to respond accordingly.  It includes the Seven Red Bags which is a sequential process to move the customer through various stages.  We take a look at the principles of the book and how freelancers can benefit from Sean’s information.

Sean says websites or information freelancers give to potential clients about their services may not focus enough on “the problem.”   Freelancers need to address a client’s specific problem.  The client may not realize the problem initially. By identifying the problem, a freelancer will be able to tell the client how their specific service will solve it.

Episode Highlights:

• What Sean’s book means by The Seven Red Bags
• How companies like Apple and Domino’s Pizza have achieved great success by focusing on one aspect of problem-solving
• How freelancers can effectively use a target profile and a develop their niche

Sean invites listeners to sign up to receive his booklet, How To Win The Resistance Game.

Check out Sean’s podcast, The Three-Month Vacation Podcast.

**Be sure to join us for the second part of my interview with Sean.   **

You can sign up now for the 2016 class of Double your Freelancing Clients.  Fill out the opt-in form and I’ll contact you with details in November.  

If you liked today’s podcast, please leave a review for the show in iTunes.  I’m trying to get listed in new and noteworthy on iTunes and would appreciate your help!