Build a Successful Brand From Your Side Hustle

This is the Albuquerque Business Podcast with your host Jason Rigby. Each week we interview leading local business leaders to inspire the vision and the spirit that is in every entrepreneur. We discuss strengths, weaknesses, strategies, systems, and the problems we can all solve together to fulfill a shared vision of a new future for Albuquerque.

Build an Online Business from your Home Episode: I had Owner/Founder Mat Thalakotur from Mighty Gum its a brand of functional chewing gum, based out of Seattle. Mat started as a side hustle and built a successful brand from early mornings and late nights while working his day job!

What is Mighty Gum? We believe chewing gum can do more than just freshen our breath. Our Immunity gum is made with adaptogens, botanicals, and vitamins that support our body's natural ability to protect itself. Our products are vegan, free from sugar, aspartame, allergens, and GMOs. Made using extracts from Elderberry, Reishi Mushrooms, Ashwagandha, Astragalus, and Vitamins - Mighty Gum is designed to help you feel as fresh as your breath.

They launched a little over a month ago, and have been getting lots of positive feedback. Ben Greenfield said that Mighty Gum is his "favorite chewing gum," and The Chalkboard Magazine wrote them up as one of the "coolest new wellness brands." The positive reviews have been coming in from their customers as well - they are onto something!

If you want to start a successful online business as a side hustle I encourage you to listen to the second half of this podcast as Mat shares so many insights of how to be successful as he did it from the trenches while working full time!

Please go to www.abqpodcast.com where you can get show notes, resources,and links to everything we talked about today to help you navigate your journey as an entrepreneur and business owner in ABQ. Follow me on instagram at @abqjasonrigby or sign up for my email list here where I drop marketing secrets to help your ABQ Business!