True Story: The Public Relations Podcast What is a Fractional CMO?
You’ve probably heard the term “fractional CMO” floating around—but what does it actually mean? In this episode, Whitney breaks down the growing trend of fractional roles in business, with a deep dive into the role of a fractional Chief Marketing Officer (CMO).
She’s covering it all: what a fractional CMO does, how they can level up your marketing, and why more businesses are ditching the traditional full-time hire for a more flexible, high-impact approach. Whitney also busts some common myths, shares when it’s the right time to bring one on board, and gives pro tips on finding the right fit.
What You’ll Learn:⚡ What a fractional CMO actually does (and why it’s a game-changer)💰 How hiring one can save money and boost results🤯 The biggest misconceptions about fractional roles🚀 When your business is ready for a fractional CMO🔍 How to spot the right candidate for the job
If your marketing needs strategic leadership—but not a full-time salary—this episode is a must-listen. Hit play and get the inside scoop on this fast-growing trend!
----------
Connect with Whitney on LinkedIn