The Evolution of the Avant-Garde Concept

The avant-garde originally served as a term to signify novelty and originality within cultural practices, indicating works of aesthetic value that diverged from conventional norms. It emerged from the military context during the French Revolution, symbolizing a pioneering force capable of advancing society and its values. Early proponents, such as Count Henri de Saint-Simon, viewed artists as essential drivers for societal progress, which established a framework for integrating artistic creativity into economic renewal. Over time, however, the term has been diluted, often reduced to mere marketing jargon associated with trendy products and services, losing its profound cultural significance.