The Marketing Book Podcast 236 From Impossible to Inevitable 2nd Edition by Aaron Ross
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin
https://www.salesartillery.com/marketing-book-podcast/impossible-inevitable-2nd-edition-aaron-ross
Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there”
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
- Pinpoint why you aren’t growing faster
- Understand what it takes to get to hypergrowth
- Nail a niche (the #1 missing growth ingredient)
- What every revenue leader needs to know about building a scalable sales team
There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!