In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.

From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.

Key Takeaways from this Episode:

Hands-on leadership and treating employees with respect.
Transitioning from a corporate role to starting a business
Why curb appeal and first impressions matter
Evolving technology and customer expectations in parking
Tips for fostering meaningful industry relationships

Episode Highlights:

[00:00:00] Introduction to Rick Serra and his 50-year parking career.
[00:02:51] Rick’s journey from radio broadcasting to parking.
[00:10:12] Lessons learned from working at Allright Parking and Allpro Parking.
[00:22:00] The decision to sell Allpro Parking to Premium Parking.
[00:29:45] Rick's love for Corvettes and how passion drives personal success.
[00:35:30] Reflections on the evolution of the parking industry and its future.

Connect with Parker Technology.

While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to getstarted@parkertechnology.com

EP 27: 50 Years of Parking Wisdom with Rick Serra