Engineering as Marketing: what, how, DOs & and DON’Ts — with Jean Bonnenfant

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy. Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way. The episode, in short - Jean gives a thorough definition of what Engineering as Marketing is - shares his experience with this practice, - shares advice to limit the number of unqualified leads free stuff usually generates, - and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools. ❤️ Don't forget to like and subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: https://www.advanceb2b.com/thegrowthhub Visit: https://www.advanceb2b.com/ Become an Insider: https://www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221 Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: https://soundcloud.com/thegrowthhub