This week, host Mandi McReynolds is joined by Peter Land, Chief Communications and Sustainability Officer at DICK’S Sporting Goods. Peter shares how a large consumer brand took a stand to advocate for youth sports and gun reform. They discuss the risks, opportunities, and costs of public accountability for brands.

Resources:

1) DICK’S Sporting Goods 2021 Purpose Playbook - https://investors.dicks.com/news/sideline-report/blog-story-details/2022/A-TEAM-EFFORT-INTRODUCING-THE-2021-PURPOSE-PLAYBOOK/default.aspx

2) DICK’S Sporting Goods Foundation Sports Matter program - https://www.sportsmatter.org/

3) Sandy Hook Promise - https://www.sandyhookpromise.org/

Taking a Stand as a Brand ft. Peter Land, DICK’S Sporting Goods