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Ever since 2020, we as a coffee industry have been looking for ways to create more resiliency in our businesses. The cafe in particular is vulnerable to a lack of resiliency. Not only is the coffee shop a relatively low margin and high effort entity with an ROI that can take years, it also relies on the public consistently investing in its products and services. In times of economic trouble, coffee can be one of the first things cut. To hedge our bets and prepare for these times, we must build resiliency before it is needed.
Today we are going to be talking about how you can go about creating this resiliency in several different facets of your cafe business. In the end, practicing these things will not only build strength and readiness for uncertainty, but will build trust in your brand that can even out the peaks and valleys of those inevitable times.
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