As generative AI moves from novelty to necessity, its most profound impact isn't in incremental efficiency — it's in the shockwaves that ripple across industries. These disruptions challenge pricing models, rewrite competitive dynamics and even blur the boundaries between entire sectors. So how do you prepare to create — or counter — these seismic shifts?

In this episode of Gartner ThinkCast, Gartner Distinguished VP Analyst Hung LeHong explores the concept of AI shockwaves: what they are, why they matter more than productivity gains, and how organizations can anticipate and harness them.

Tune in to discover:

Why first-order AI effects aren't enough to drive true disruption
How shockwaves emerge and the three levels of impact to watch
What it takes to move from cost savings to market-changing innovation
Why only 1 in 50 organizations succeed in creating disruption

Dig deeper:

Learn more about AI shockwaves
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